Use SEO To Get Potential Benefit

Use SEO To Get Potential Benefit

How do certain websites manage to show up at the top of a Google search? It may seem like an impossible achievement for a small business, but with good SEO practices, anyone can improve their company’s position in a web search.

SEO means Search Engine Optimization. It is a way of making your website search engine friendly. Here are few ways to use it to its full potential and therefore, improve your web rankings.

Quality Counts

Before you do anything else, make sure that you have quality content to add to your website. Spelling and grammar should be excellent. It also means you offer expert information that builds the customer’s confidence in your brand. Put yourself in the shopper position and do some web searches. As you browse websites, take note of which ones build consumer confidence for you. You’ll find that quality information, in a well written, well presented style are the ones that win you over.

Keep it Clean

Cool flash graphics take too long to load, and site visitors get impatient and leave before they get to the heart of your message. Keep the site clean and easy on the eyes. It needs to be very easy to navigate. Keep the message brief and make sure you use words that are key to your message. These are called keywords. Don’t overuse them. Just pepper the text with about one per paragraph. You don’t need more than one or two paragraphs of text.

Make it Visual

Videos and photos are very popular. People like to look at these more than they like to read. It’s a sad truth, but yes. We live in a non-literate world. Use it to your advantage. Create fun, but informative videos. If people enjoy them or find them useful, they’ll share them.

Go Viral

Getting people to share your videos and website info is what you’re gunning for. Try to make that content something people will pass on. Humor goes a long way. No matter what you’re selling, people love to laugh. Link to some fun stuff, too. That helps with SEO, as well.

Stroke Google. It Can’t Hurt

Google likes to put Google friendly websites at the top of their search rankings. Throw them a bone and get yourself an Adsense account. Put some Google ads on your home page. They’re pretty unobtrusive, so just play the game. All good SEO is collaborative. It’s about sharing and linking and building presence together.

Use SEO To Get Potential Benefit