What are the things that are considered annoying by Internet users when browsing a commercial website?
Listen to Taylor Nelson Sofres survey of 2,500 Internet users aged adults in the United States. More than a third of respondents said interrupted by pop-up ads, which appear suddenly when they open a site.
This is the order of things most hated Internet users told eMarketer.
1. Pop-up ads (34.9%)
2. The obligation of registration or login to see the website (16.7%)
3. The requirement to install additional software to view web sites (15.7%)
4. Delays the emergence of web pages (9.1%)
5. Link dead, can not be accessed (4.7%)
6. Navigation is confusing (4.1%)
7. The information is not updated (3.1%)
8. There was no contact information, web form only (2.6%)
9. Music that automatically reads (2.0%)
10. Browser can not be clicked "back" (1.7%)
11. Ineffective search facility (1.6%)
12. Flash animation or excessive (1.5%)
13. Moving text (0.9%)
14. Link opens a new window (0.9%)
15. Look bad (0.3%)
Gadfly
If a web site unfortunately interfere with, the responses of Internet users are very clear: they will not want to come back, they will cancel the registration.
For e-commerce sites that are considered bad, their response was: 70% of them will not buy it online. And unfortunately, the bad image that will carry over to the store offlinenya.
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